First, the originality and differentiation of bottle design. Originality will produce differentiation, differentiation reflects brand culture and characteristics, and will be more recognizable. Differentiated products can quickly attract the attention of consumers on the shelf.
Second, the brand culture and meaning of bottle design. Each wine company has its own brand culture and brand story, and the design of the bottle shape should reflect the brand culture and reflect the inner temperament, which can form a recognition in the hearts of consumers and help the marketing of the product.
Third, the bottle design needs to be ergonomic. When designing liquor bottle shapes, we should also consider product mass production, product display, product placement and consumer comfort. Whether the design of the bottle shape is convenient when the liquor product is displayed, whether it is easy to open, whether it is in line with people's daily habits, whether it can be easily operated when picked up and put down. The design of the bottle shape cannot only pursue unique creativity and beauty while ignoring the problems in actual use. The whole composed of wine bottles and outer packaging is an external image, a good bottle design can reflect the product brand, two can play a marketing role, and three can quickly attract consumers.
